What is a common method for collecting qualitative data?

Interviews are a common method for collecting qualitative data because they allow for in-depth exploration of participants' thoughts, feelings, and experiences. Through interviews, researchers can gather rich, detailed information that provides insights into complex social phenomena. This method enables open-ended questions, giving respondents the opportunity to express their perspectives fully. The flexibility of interviews also allows the researcher to follow up on points of interest that arise during the conversation, leading to deeper understanding.

In contrast, while surveys can collect qualitative data, they are typically more structured and may limit respondents' ability to elaborate on their answers. Focus groups may also yield qualitative data through group interaction, but they can be influenced by group dynamics, which might prevent some participants from fully expressing their individual views. Experiments largely focus on quantitative data and the manipulation of variables, which is not aligned with the objectives of qualitative research.