Which of the following is NOT a characteristic of quantitative research?

Quantitative research is primarily characterized by its emphasis on numerical data and statistical analysis, which allows for the measurement of variables and the assessment of relationships between them. The use of numerical data is foundational in this type of research, as it enables the quantification of phenomena and provides a structure for analysis through various statistical methods.

Additionally, a key aspect of quantitative research is the testing of specific hypotheses. Researchers develop clear, testable statements about the relationships they expect to find, which can then be confirmed or refuted through data collection and analysis.

In contrast, the focus on individual experiences is typically associated with qualitative research. Qualitative research prioritizes understanding the subjective meanings and lived experiences of individuals, often through interviews or observations, which stands in contrast to the more objective, standardized approach of quantitative research. Therefore, focusing on individual experiences does not align with the main characteristics of quantitative research, making it the correct response to the question.