Which research method is primarily concerned with understanding social phenomena from the perspective of those experiencing it?

Qualitative research is primarily focused on understanding social phenomena through the perspectives and experiences of individuals involved. This approach emphasizes the subjective meanings that people attach to their experiences, which is crucial for gaining insights into complex social contexts. Through methods such as interviews, focus groups, and participant observation, qualitative research allows participants to express their thoughts and feelings in their own words, facilitating a deeper understanding of their lived experiences and the social realities they navigate.

This method contrasts with quantitative research, which typically seeks to measure variables and analyze numerical data to identify patterns or relationships. While mixed methods research incorporates both qualitative and quantitative approaches, its primary aim is to combine the strengths of both rather than solely focusing on understanding perspectives. Action research emphasizes practical problem-solving through collaboration and active participation, but it also does not center primarily on individual subjective experiences in the same in-depth manner as qualitative research does.